MailerLite Pricing 2026
MailerLite pricing: Free, Comfort, Power, and Enterprise.
MailerLite changed its pricing structure in June 2026. The current plans are Free, Comfort, Power, and Enterprise, with important differences in subscriber limits, monthly sending, automation capacity, forms, landing pages, user seats, and support.
Important 2026 change
Older MailerLite pricing articles may use plan names and limits that no longer describe a new account.
On June 16, 2026, MailerLite updated both its Free plan and its paid plan structure. That makes older comparisons particularly easy to misread.
Existing paid accounts did not all switch on one universal date.
MailerLite says paid accounts transition to the newer Comfort or Power
structure at renewal or when the customer manually upgrades or downgrades.
How MailerLite bills
Subscriber capacity and sending capacity both matter.
Unlike a pricing model based almost entirely on subscriber count, MailerLite also uses meaningful send allowances and feature-use limits to distinguish its plans.
Current plans
Free, Comfort, Power, and Enterprise serve different operating levels.
The prices shown here are current starting prices. Exact paid pricing rises with subscriber tier and should be rechecked before purchase.
Entry plan
Free
$0
up to 250 active subscribers
Free includes a surprisingly broad toolset, but its subscriber, sending, automation, form, and page limits are now deliberately small.
Up to 250 active subscribers
Up to 2,500 emails per month
2 user seats
3 active visual automations
3 active forms
1 landing page
1 website up to 5 pages
1 digital product or booking
Drag-and-drop, Simple, and Custom HTML email editors
Main constraint:
Free now has enough feature breadth to test the ecosystem, but
relatively tight capacity for an active production newsletter.
Small-team paid plan
Comfort
From $12/mo
exact price depends on subscriber tier
Comfort expands sending, automations, pages, forms, products, templates, support, and campaign tools while retaining defined usage limits.
Monthly sends equal 10× the subscriber-tier ceiling
3 user seats
50 active visual automations
10 active forms
10 websites and landing pages combined
5 digital products or bookings
Unlimited newsletter templates
Dynamic email content
RSS campaigns and paid newsletters
24/7 email support
Example:
a 500-subscriber Comfort tier corresponds to 5,000 monthly
marketing-email sends under the standard 10× rule.
Unlimited operating tier
Power
From $25/mo
exact price depends on subscriber tier
Power removes many of Comfort's active-item and sending limits and is aimed at higher-frequency or more operationally complex email programs.
Unlimited monthly emails subject to fair use
Unlimited user seats
Unlimited active automations
Multiple automation triggers
Unlimited landing pages and websites
Unlimited active signup forms
Unlimited digital products and bookings
Everything in Comfort plus additional higher-tier capability
24/7 live chat and email support
Main upgrade trigger:
higher sending frequency, multiple operators, multiple
automation triggers, or repeated collisions with Comfort's usage limits.
High-volume custom plan
Enterprise
Custom
designed for 200,000+ subscribers
Enterprise moves beyond normal self-service tiers into custom pricing and dedicated support for very large subscriber bases.
200,000+ subscribers
Custom pricing
Dedicated Customer Success Manager
Account audits and performance assistance
Deliverability support
Dedicated IP available as an add-on
Primary reason to consider Enterprise:
scale and service requirements rather than simply needing another
feature in the normal email workflow.
At-a-glance comparison
The limits most likely to change the real cost.
Current plan structure
Price, sends, users, and automation
Plan
Price
Email sends
Automation / users
Free
$0 · up to 250 active subscribers
2,500 per month
3 active automations · 2 users
Comfort
From $12/month
10× subscriber-tier ceiling
50 active automations · 3 users
Power
From $25/month
Unlimited, fair use applies
Unlimited automations · unlimited users
Enterprise
Custom
Custom arrangement
200,000+ subscriber operations
The new Free plan
MailerLite traded a larger audience allowance for broader feature access.
The June 2026 update reduced Free capacity while unlocking additional tools such as custom templates and other design capabilities.
Exceeding Free limits can affect operations.
MailerLite says exceeding the subscriber or sending limit can pause
campaigns and automations. Exceeding feature-use limits can also
restrict creating, editing, or activating additional items.
How subscribers are counted
MailerLite bills from active subscribers — but there is an important billing-cycle detail.
MailerLite defines its subscriber limit around unique contacts with Active status. Unsubscribed and Bounced contacts do not normally count toward that active-subscriber limit.
This matters when cleaning a list to reduce cost.
A cleanup shortly before the billing anniversary may not immediately
change the current-cycle count even when the contact is deleted.
Monthly sending limits
The difference between Comfort and Power becomes especially important for frequent senders.
Free
2,500 emails/month
The Free limit is fixed rather than calculated from audience size.
At 250 subscribers:
2,500 sends corresponds to about ten full-list campaigns if
every message goes to the entire active list.
Comfort
10× tier ceiling
Comfort scales its monthly sending allowance with the purchased subscriber tier.
Example:
a 5,000-subscriber tier provides 50,000 monthly sends.
Power
Unlimited
Power removes the normal monthly campaign-send ceiling.
Important:
MailerLite explicitly says its fair-use policy still applies.
Enterprise
Custom
Large-list sending requirements are handled through a custom Enterprise arrangement.
A “send” means one email sent to one subscriber.
One campaign sent to 500 subscribers consumes 500 sends from the
monthly allowance.
Comfort vs Power
The upgrade question is mostly about limits, scale, and operating complexity.
Feature-use limits
MailerLite now prices more than subscriber count and email volume.
The 2026 structure also caps the number of active or published automations, forms, pages, websites, and digital products on Free and Comfort.
Drafts generally do not consume these active-item limits.
MailerLite's billing documentation says the limits apply to active or
published items, which can make experimentation easier before activation.
Users & support
Team size and support channel are part of the plan decision.
14-day premium trial
New accounts can test paid capabilities before choosing a plan.
MailerLite currently starts new accounts with a 14-day premium trial that exposes selected Comfort and Power features.
Monthly vs annual billing
MailerLite currently advertises a 10% saving for yearly billing.
Comfort and Power can be purchased monthly or annually. As with any annual commitment, the lower effective rate should be balanced against the value of being able to switch sooner.
Calculate real MailerLite cost
Price the audience, sending frequency, and number of active assets together.
1
Subscribers
Estimate the active subscriber tier you will actually require.
2
Sends
Estimate campaigns plus automated email volume.
3
Assets
Count automations, forms, pages, sites, and products that must remain active.
4
Team
Determine whether 2, 3, or unlimited users are required.
5
Support
Decide whether self-service, email, or live-chat support matters operationally.
MailerLite's lowest monthly price is not always its usable price.
A business can outgrow Comfort through sending volume or active-item
limits even when its subscriber count remains relatively modest.
Which plan fits which operating model?
Match the plan to the workload, not just the list size.
StackEvidence context
Pricing and production suitability are separate conclusions.
StackEvidence evaluates MailerLite's pricing on its current terms, while separately evaluating provider policy, account suitability, automation, migration, subscriber consent requirements, and other operational risks. A competitive price does not by itself establish that MailerLite is the correct production ESP for a particular business.
Evidence standard
MailerLite pricing changed materially in 2026, so older articles require special caution.
StackEvidence refreshed MailerLite's current pricing page and official help documentation on October 7, 2026. Plan names, prices, subscriber tiers, sending allowances, feature limits, support, and transition rules should be checked again before purchase.
MailerLite — Current Pricing
Current plan names, starting prices, feature comparison, send allowances, users, annual discount, and Enterprise positioning.
MailerLite — Free Plan Update FAQ
June 2026 Free-plan changes, 250-subscriber ceiling, 2,500 monthly sends, feature limits, and over-limit behavior.
MailerLite — Plans and Billing
Active-subscriber counting, cumulative billing-cycle treatment, send allowances, feature-use limits, and plan structure.
MailerLite — Paid Plan Update FAQ
Growing Business to Comfort, Advanced to Power, and the 2026 transition rules for existing paid accounts.
MailerLite — 14-Day Premium Trial
Current trial duration, subscriber allowance, email-send allowance, and premium-feature testing.
Commercial transparency
MailerLite is not ranked more favorably because its entry pricing is low.
This page contains no MailerLite affiliate link. Price, plan limits, subscriber counting, automation, sending capacity, support, and policy fit are evaluated independently from any potential commercial relationship.
Before buying:
verify your intended subscriber tier on MailerLite's current pricing
page and confirm that your expected monthly sends, automation count,
active forms, pages, users, and support requirements fit the selected plan.